Reverse Engineering Customer Journeys And Being At The Pulse Of Data Privacy Regulation

InsightsPortfolio

Jan 23

Written By AB

The topics of unprecedented growth and consumer data privacy are two areas that will continue to have a major impact on leading brands in the year ahead. The combination of accelerated digital transformation and more stringent rules around data privacy will be at the heart of customer experience (CX) innovation in 2022 and beyond. As a result, Chief Marketing Officers are quickly morphing into Chief Growth Officers who are now tasked with driving this type of CX enhancement, via superior data architectures and tightened alignment with their respective Chief Technology Officers.

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Reverse Engineering Customer Journeys And Being At The Pulse Of Data Privacy Regulation

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Reverse Engineering Customer Journeys And Being At The Pulse Of Data Privacy Regulation

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